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19/1/2018  
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BOOKS

Young Consumer Behaviour "A Research Companion"


Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound.
Ibercampus 14/12/2017 Send to a friend
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Young Consumer Behaviour
Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing.

Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book.

This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.

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John Dewey: Democracy and Education
Originals: How Non-Conformists Move the World (Adam Grant)
The Econocracy "On the Perils of Leaving Economics to the Experts"
The Sum of Small Things "A Theory of the Aspirational Class"
Signals "How Everyday Signs Can Help Us Navigate the Worlds Turbulent Economy "
Millionaire Teacher "The Nine Rules of Wealth You Should Have Learned in School"
​​​​​​​Alvin Roth: "Who Gets What ― and Why"
Too Much Staff "Capitalism in Crisis"

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Books
Ten Great Ideas about Chance
Young Consumer Behaviour "A Research Companion"
Big Mind "How Collective Intelligence Can Change Our World "
John Dewey: Democracy and Education
Originals: How Non-Conformists Move the World (Adam Grant)
The Econocracy "On the Perils of Leaving Economics to the Experts"
Theses and dissertations
1 98% of companies will use e-learning by 2020
2 Google launches an artificial intelligence research center in China
3 Commission welcomes new rules that benefit consumers by promoting more competition in card payments
4 New measures to boost key competences and digital skills
5 Registration open for the European Universities Games Coimbra 2018
6 Ten Great Ideas about Chance
7 Worldwide importance of honey bees for natural habitats captured in new report
8 Sleeping for longer leads to a healthier diet
9 People who sleep less than 8 hours a night more likely to suffer from depression, anxiety
10 Further evidence shows education reduces risk of Alzheimers
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