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23/9/2018  
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BOOKS

Young Consumer Behaviour "A Research Companion"


Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound.
Ibercampus 14/12/2017 Send to a friend
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Young Consumer Behaviour
Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing.

Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book.

This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.

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Casey, Michael J.; Vigna, Paul: Cryptocurrency "The Future of Money?"
Eurydice brief: Citizenship Education at School in Europe – 2017
The Future of Work
Ten Great Ideas about Chance
Big Mind "How Collective Intelligence Can Change Our World "

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Books
Startup Cities "Why Only a Few Cities Dominate the Global Startup Scene"
Blockchain Revolution "How the Technology Behind Bitcoin and Cryptocurrency Is Changing the World "
Doughnut Economics "Seven Ways to Think Like a 21st-Century Economist "
The People vs Tech "How the Internet Is Killing Democracy"
Will Big Business Destroy Our Planet?
Casey, Michael J.; Vigna, Paul: Cryptocurrency "The Future of Money?"
Theses and dissertations
1 Europe proposes to strengthen the supervision of money-laundering and terrorist finance threats
2 Europe call to order the Hungarian government plan to ban gender studies
3 UN report calls for advancement of youth rights
4 Startup Cities "Why Only a Few Cities Dominate the Global Startup Scene"
5 Annual growth in labour costs at 2.2% in euro area
6 Chinese and European scientists propose 28 complementary colours
7 Happy older people live longer, say researchers
8 Stronger anti-money laundering supervision for a stable banking and financial sector – Q&A
9 European Parliament vote in favour the legal framework for the European Solidarity Corp
10 Employment up by 0.4% in both the euro area and the EU28
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