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8/12/2019  
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Latinoamerican youth communication

Spanish social network Tuenti targets young people with new mobile services


The Spanish social network Tuenti owned by the Spanish telecoms company Telefonica, has launched a new mobile service in Mexico. The mobile commercial offering will be mainly focused on the data segment and will target young people. The telco company plans to expand through the south american market with a competitive price.
Ibercampus 20/6/2014 Send to a friend
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Tuenti, the social network and mobile virtual network operator (MVNO) controlled by Spanish telecoms company Telefonica, has launched a beta trial of its mobile service in Mexico. The MVNO´s commercial offering will be mainly focused on the data segment and will target young people.

At the beging of the month, Virgin Mobile also started perating in Mexico as a virtual mobile provider. Virgin Mobile signed an agreement to purchase network capacity from Telefonica Mexico in November 2013. Virgin Mobile expects to reach 1 million subscribers in Mexico in one year and aims to reach a market share of 3 percent in the local mobile telephony market in five years

A mobile virtual network operator (MVNO), is a wireless communications services provider that does not own the wireless network infrastructure over which the MVNO provides services to its customers.  

In Spain, Tuenti launched operations two years ago and currently has nearly 200,000 subscribers. The company aims to expand its operations into other south american markets  in the future offering a competitive price for youth. In Mexico,Telefonica has a presence through its local subsidiary Movistar Mexico.

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