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Artculos 51 a 75 de 206
Humanizing Big Data "Marketing at the Meeting of Data, Social Science and Consumer Insight"Humanizing Big Data "Marketing at the Meeting of Data, Social Science and Consumer Insight"

Big data raises more questions than it answers, particularly for those organizations struggling to deal with what has become an overwhelming deluge of data. It can offer marketers more than simple tactical predictive analytics, but organizations need a bigger picture, one that generates some real insight into human behaviour, to drive consumer strategy rather than just better targeting techniques. Leer ms

The Simpsons and their Mathematical SecretsThe Simpsons and their Mathematical Secrets

The brainy new book by the bestselling author of Fermats Last Theorem. A must for anyone interested in mathematics, as well as for the millions of Simpsons fans worldwide. Using specific episodes - from Bart the Genius to Treehouse of Horror VI - Simon Singh brings to life the most intriguing and meaningful mathematical concepts, ranging from pi and the paradox of infinity to the origins of numbers and the most profound outstanding problems in mathematics. Leer ms

Diet Myth: Why the Secret to Health and Weight Loss is Already in Your GutDiet Myth: Why the Secret to Health and Weight Loss is Already in Your Gut

A revealing new book that shows the key to health and weight loss isnt which foods we eat―its the microbes already inside us. The Diet Myth explores the hidden world of the microbiome, and demystifies the common misconceptions about fat, calories, vitamins, and nutrients. Dr. Tim Spector shows us that only by understanding what makes our own personal microbes tick and interact can we overcome the confusion of modern nutrition, allowing us to regain natural balance in our bodies Leer ms

Designing Public Policies "Principles and Instruments"Designing Public Policies "Principles and Instruments"

This textbook provides a concise and accessible introduction to the principles and elements of policy design in contemporary governance. Howlett seeks to examine in detail the range of substantive and procedural policy instruments that together comprise the toolbox from which governments select specific tools expected to resolve policy problems.  Leer ms

The Networking Book "50 Ways to Develop Strategic Relationships"The Networking Book "50 Ways to Develop Strategic Relationships"

Sound networking abilities are essential in a knowledge-based society. In consequence, people with broad and effective networks are usually both successful and in demand. Read this book, which is filled with good advice and tools that will rapidly give you a professional networking mind. Leer ms

Love and Math: The Heart of Hidden RealityLove and Math: The Heart of Hidden Reality

In Love and Math, renowned mathematician Edward Frenkel reveals a side of math weve never seen, suffused with all the beauty and elegance of a work of art. In this heartfelt and passionate book, Frenkel shows that mathematics, far from occupying a specialist niche, goes to the heart of all matter, uniting us across cultures, time, and space. Leer ms

Why Did Europe Conquer the World?
Why Did Europe Conquer the World?

In Why Did Europe Conquer the World?, distinguished economic historian Philip Hoffman demonstrates that conventional explanationssuch as geography, epidemic disease, and the Industrial Revolutionfail to provide answers. Arguing instead for the pivotal role of economic and political history, Hoffman shows that if variables had been at all different, Europe would not have achieved critical military innovations, and another power could have become master of the world. Leer ms

Business Ethics Through Movies "A Case Study Approach"Business Ethics Through Movies "A Case Study Approach"

Business Ethics Through Movies: A Case Study Approach examines a wide range of ethical dilemmas, principles and moral reasoning that arise in contemporary business through a series of popular films and real-world case studies. Leer ms

New books mark 100 years since Einsteins general theory of relativityNew books mark 100 years since Einsteins general theory of relativity

On November 25, 1915, Albert Einstein submitted his final version of the general theory of relativity to the Prussian Royal Academy. Einsteins revolutionary explanation of how gravity works had far-reaching consequences.Marking the centenary of this remarkable achievement, Princeton University Press today announced the publication of two new books. Leer ms

When to Rob a BankWhen to Rob a Bank

Why dont flight attendants get tipped? If you were a terrorist, how would you attack? And why does KFC always run out of fried chicken? Over the past decade, the blogs of Steven D. Levitt and Stephen J. Dubner have entertained us and changed the way we understand the world. Now the very best of these have been carefully curated into a book - with added extras - for the millions of readers who love all things Freakonomics.  Leer ms

Mind Change "How Digital Technologies are Leaving Their Mark on Our Brains"Mind Change "How Digital Technologies are Leaving Their Mark on Our Brains"

In Mind Change, Susan Greenfield discusses the all-pervading technologies that now surround us, and from which we derive instant information, connected identity, diminished privacy and exceptionally vivid here-and-now experiences. In her view they are creating a new environment, with vast implications, because our minds are physically adapting: being rewired Leer ms

How We Learn: The Surprising Truth About When, Where, and Why It HappensHow We Learn: The Surprising Truth About When, Where, and Why It Happens

In the tradition of The Power of Habit and Thinking, Fast and Slow comes a practical, playful, and endlessly fascinating guide to what we really know about learning and memory todayand how we can apply it to our own lives. It is a highly accessible exploration through one of our most perplexing processes, New York Times reporter Carey brings the concept of learning out of the classroom setting and into the wider world.  Leer ms

Daniel Tammet: "Thinking in Numbers"Daniel Tammet: "Thinking in Numbers"

Thinking in Numbers is the book that Daniel Tammet, mathematical savant and bestselling author, was born to write. In Tammets world, numbers are beautiful and mathematics illuminates our lives and minds. Inspired by the complexity Tammet explores questions such as why time seems to speed up as we age, whether there is such a thing as an average person, and how we can make sense of those we love. Leer ms

DIY U: Edupunks, Edupreneurs, and the Coming Transformation of Higher EducationDIY U: Edupunks, Edupreneurs, and the Coming Transformation of Higher Education

DIY U: Edupunks, Edupreneurs and the Coming Transformation of Higher Education is a book about the future of higher education. Its a story about the communities of visionaries who are tackling the enormous challenges of cost, access, and quality in higher ed, using new technologies to bring us a revolution in higher learning that is affordable, accessible, and learner-centered. Leer ms

Dataclysm: Who We Are (When We Think No Ones Looking)Dataclysm: Who We Are (When We Think No Ones Looking)

Christian Rudder makes a powerful argument in Dataclysm that the ability to tell so much about us from the trails we leave is as potentially useful as it is pernicious, and as educational as it may be unsettling. By explaining some of the insights he has gleaned from OkCupid and other social networks, he demystifies data-mining and sheds light on what, for better or for worse, it is now capable of. Leer ms

Fit Mind, Fit Job: From Evidence to Practice in Mental Health and WorkFit Mind, Fit Job: From Evidence to Practice in Mental Health and Work

The costs of mental ill-health for individuals, employers and society at large are enormous. Mental illness is responsible for a very significant loss of potential labour supply, high rates of unemployment, and a high incidence of sickness absence and reduced productivity at work. The report says that around 30% to 40% of all sickness and disability caseloads in OECD countries are related to mental-health problems.  Leer ms

Good employment and social protection practices - Commission reportGood employment and social protection practices - Commission report

The European Commission recently published a report in which it monitored good practices across Europe in the areas of employment, social affairs and inclusion. This exercise was performed in the context of the EUs Programme for Employment and Social Innovation (EaSI). Leer ms

Trends 2015: the changing context of European higher educationTrends 2015: the changing context of European higher education

The European University Association (EUA) has launched the Trends 2015 report, which presents the universities perceptions of the changes that have taken place in European higher education over the past five years, particularly in relation to learning and teaching. Based on survey responses of 451 higher education institutions from 46 countries (48 higher education systems), the report outlines the changing context in which higher education institutions operate. Leer ms

Whats Math Got to Do with It?: How Teachers and Parents Can Transform Mathematics Learning Whats Math Got to Do with It?: How Teachers and Parents Can Transform Mathematics Learning

A critical read for teachers and parents who want to improve childrens mathematics learning, Whats Math Got to Do with It? is "an inspiring resource" (Publishers Weekly). Featuring all the important advice and suggestions in the original edition of Whats Math Got to Do with It?, this revised edition is now updated with new research on the brain and mathematics that is revolutionizing scientists understanding of learning and potential. Leer ms

Seeing What Others Dont: The Remarkable Ways We Gain InsightsSeeing What Others Dont: The Remarkable Ways We Gain Insights

Insightslike Darwins understanding of the way evolution actually works, and Watson and Cricks breakthrough discoveries about the structure of DNAcan change the world. We also need insights into the everyday things that frustrate and confuse us so that we can more effectively solve problems and get things done. Yet we know very little about when, why, or how insights are formedor what blocks them. In Seeing What Others Dont, renowned cognitive psychologist Gary Klein unravels the mystery. Leer ms


Mastery synthesizes the years of research Robert Greene conducted while writing the international bestsellers The 48 Laws of Power, The 33 Strategies of War, and The Art of Seduction and demonstrates that the ultimate form of power is mastery itself. The book explains how to become a leader in any given field by examining the lives and pathways to success of historical masters.  Leer ms

Make It Stick. The Science of Successful LearningMake It Stick. The Science of Successful Learning

To most of us, learning something "the hard way" implies wasted time and effort. Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick turns fashionable ideas like these on their head. Drawing on recent discoveries in cognitive psychology and other disciplines, the authors offer concrete techniques for becoming more productive learners. Leer ms

Natural Learning for a Connected World: Education, Technology, and the Human BrainNatural Learning for a Connected World: Education, Technology, and the Human Brain

Why do video games fascinate kids so much that they will spend hours pursuing a difficult skill? Why dont they apply this kind of intensity to their schoolwork? These questions are answered by the authors who pioneered brain/mind learning with the publication of Making Connections: Teaching and the Human Brain. Leer ms

Universities and Innovation Economies "The Creative Wasteland of Post-Industrial Society"Universities and Innovation Economies "The Creative Wasteland of Post-Industrial Society"

Students drop out of universities in large numbers, many graduate to jobs that do not require a degree and a large number learn little at university, whilst graduate salaries have shrunk over time and student loan debt and default have grown. University research achievements have declined while university administration has expanded massively.  Leer ms

Teaching Machines: Learning from the Intersection of Education and TechnologyTeaching Machines: Learning from the Intersection of Education and Technology

In Teaching Machines, Bill Ferster examines past attempts to automate instruction from the earliest use of the postal service for distance education to the current maelstrom surrounding Massive Open Online Courses. He tells the stories of the entrepreneurs and visionaries who, beginning in the colonial era, developed and promoted various instructional technologies Leer ms
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The Virtual World We Inhabit
Jos ngel Garca Landa
We can all be leaders
Mar Souto Romero
Financial inclusion
Financial Education For All!
Carlos Trias
Brusselian Lights
European elections (I): which words are more used in the European political manifestos?
Ral Muriel Carrasco
Humor and Political Communication
Comisin de Arbitraje, Quejas y Deontologa (Spain) (3) You cant be too careful
Felicsimo Valbuena
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