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14/12/2019  
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Books
Artículos 26 a 50 de 206
Consumer BehaviourConsumer Behaviour

Praised for its no nonsense approach to engaging students and conveying key learning outcomes, Blythe´s new edition of Consumer Behaviour now features increased coverage of social media, digital consumption and up to date marketing practice.  Leer más

Technological Innovation and the Effect of the Employment on the EU CountriesTechnological Innovation and the Effect of the Employment on the EU Countries

Innovation and employment can be a good marriage. Following on from an analysis of the classical economists, the author challenges the old paradigm of ´innovation means unemployment´, which has dominated the economic debate for centuries. Is it possible to promote technological change as well as innovation and employment? These are among the topics examined in detail in the enclosed essays. Leer más

Measuring Hapiness "The Economics of Well-Being"Measuring Hapiness "The Economics of Well-Being"

Can money buy happiness? Is income a reliable measure for life satisfaction? In the West after World War II, happiness seemed inextricably connected to prosperity. Beginning in the 1960s, however, other values began to gain ground: peace, political participation, civil rights, environmentalism. Leer más

Amy Cuddy: PresenceAmy Cuddy: Presence

Harvard psychologist and TED star Amy Cuddy reveals how to unleash your boldest self to heighten your confidence, influence others, and perform at your peak. Leer más

Education at a Glance 2016Education at a Glance 2016

Education at a Glance is the authoritative source for information on the state of education around the world. It provides key information on the output of educational institutions; the impact of learning across countries; the financial and human resources invested in education; access, participation and progression in education; and the learning environment and organisation of schools. Leer más

Hidden PersuasionHidden Persuasion

33 Psychological Influences Techniques in Advertising by Andrews, Marc, van Leeuwen, Matthijs, van Baaren, Rick explains the psychology behind fifty effective influence. Leer más

The future of the professionsThe future of the professions

This book predicts the decline of today´s professions and describes the people and systems that will replace them. In an Internet society, according to Richard Susskind and Daniel Susskind, we will neither need nor want doctors, teachers, accountants, architects, the clergy, consultants, lawyers, and many others, to work as they did in the 20th century. Leer más

Study on the Social Value of Youth OrganisationsStudy on the Social Value of Youth Organisations

The European Youth Forum is the platform for youth organisations in Europe. The Youth Forum is committed to advocating towards the recognition of the values and the contribution made by youth organisations to the wellbeing of our society and commissioned this study to collect evidence on the value that youth organisations bring to the social development of young individuals, communities and societies through youth work and youth participation. Leer más

The Evolution of Money
The Evolution of Money

The sharing economy´s unique customer-to-company exchange is possible because of the way in which money has evolved. These transactions have not always been as fluid as they are today, and they are likely to become even more fluid. It is therefore critical that we learn to appreciate money´s elastic nature as deeply as do Uber, Airbnb, Kickstarter, and other innovators. Leer más

What Connected Educators Do DifferentlyWhat Connected Educators Do Differently

Todd Whitaker, Jeffrey Zoul, and Jimmy Casas are widely acclaimed experts on teaching and leading and are pioneers in the education twitterverse, and now they are sharing their best practices! In What Connected Educators Do Differently, they show how being a connected educator—by using social media to connect with peers across the country and even across the globe—will greatly enhance your own learning and your success in a school or classroom. Leer más

The Uses of the UniversityThe Uses of the University

This summa on higher education brings the research university into the new century. The multiversity that Clark Kerr so presciently discovered now finds itself in an age of apprehension with few certainties. Leer más

The Euro ExperimentThe Euro Experiment

How and why did the euro crisis happen? What are the implications for the economic and political future of Europe? The euro is an extraordinary political and economic experiment, the results of which are still highly uncertain. Leer más

The Three Box Solution "A Strategy for Leading Innovation"The Three Box Solution "A Strategy for Leading Innovation"

How to Innovate and Execute Leaders already know that innovation calls for a different set of activities, skills, methods, metrics, mind-sets, and leadership approaches. And it is well understood that creating a new business and optimizing an already existing one are two fundamentally different management challenges.  Leer más

Be the Innovators "How to Accelerate Team Creativity"Be the Innovators "How to Accelerate Team Creativity"

Organisations are growing in a complex technology- driven environment and chief executives have expressed the need for more creative employees to steer innovation. Be the Innovators provides readers with ideas for benchmarking best practices in innovation, empowering creative excellence, leveraging collective growth and connecting a spectrum of individual and team ideas. Leer más

The Vice of Luxury "Economic Excess in a Consumer Age"The Vice of Luxury "Economic Excess in a Consumer Age"

Luxury. The word alone conjures up visions of visions of attractive, desirable lifestyle choices, yet it also faces criticism as a moral vice harmful to both the self and society. Engaging with ideas from business, marketing, and economics, The Vice of Luxury takes on the challenging task of naming how much is too much in today´s consumer-oriented society. Leer más

What Would Google Do?What Would Google Do?

A bold and vital book that asks and answers the most urgent question of today: What Would Google Do? The book picks up in a section on media, where the author finally launches a fascinating discussion of how businesses—especially media and entertainment industries—can continue to evolve and profit by using Google´s strategies Leer más

New Labour in Europe "Leadership and Lost OpportunitiesNew Labour in Europe "Leadership and Lost Opportunities

With the threat of Brexit now a very real possibility, this book investigates Britain´s relationship with the EU during the pivotal years of the New Labour government. What emerges is a tale of an opportunity lost for Britain to establish a leading role in the shaping of Europe, resulting in declining influence and diminishing goodwill from its EU partners. Leer más

 "Forms, Dynamics and Logics Across the Organizational Fields of Health and Higher Education"Towards a Comparative Institutionalism

"Forms, Dynamics and Logics Across the Organizational Fields of Health and Higher Education"

The book examines ongoing dynamics within the organizational fields of health and higher education, with a focus on collective (public universities and hospitals) and individual (professionals) actors, structures, processes and institutional logics.  Leer más

Turing´s Cathedral: The Origins of the Digital UniverseTuring´s Cathedral: The Origins of the Digital Universe

In this revealing account of how the digital universe exploded in the aftermath of World War II, George Dyson illuminates the nature of digital computers, the lives of those who brought them into existence, and how code took over the world. It is not about the creation of the "first" computer but about the beginnings of a shared digital world. Leer más

Brands and BrandingBrands and Branding

lthough the balance sheet may not even put a value on it, a company´s brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm´s market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision. Leer más

How the Internet Became Commercial "Innovation, Privatization, and the Birth of a New Network"How the Internet Became Commercial "Innovation, Privatization, and the Birth of a New Network"

In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from entrepreneurs and iconoclasts who were outside the mainstream--and how the commercialization of the Internet was by no means a foregone conclusion at its outset.  Leer más

Romilla Ready: Neuro-Linguistic Programming For DummiesRomilla Ready: Neuro-Linguistic Programming For Dummies

Turn thoughts into positive action with neuro-linguistic programming Neuro-linguistic programming (NLP) has taken the psychology world by storm. So much more than just another quick-fix or a run-of-the-mill self-help technique, NLP shows real people how to evaluate the ways in which they think, strategise, manage their emotional state and view the world. Leer más

New EUA interview series gives the floor to university leadersNew EUA interview series gives the floor to university leaders

The European University Association (EUA) has launched a series of interviews "University Leaders´ Perspectives: Governance and Funding", which is a new style that gives university leaders the opportunity to express their views on current issues in the field. With this series of interviews, EUA follows up on the 2nd Funding Forum held one year ago in Bergamo, Italy. Leer más

Martin Peterson: The Prisoner´s DilemmaMartin Peterson: The Prisoner´s Dilemma

The Prisoner´s Dilemma is one of the most fiercely debated thought experiments in philosophy and the social sciences, presenting the simple insight that when two or more agents interact, the actions that most benefit each individual may not benefit the group. The fact that when you do what is best for you, and I do what is best for me, we end up in a situation that is worse for both of us makes the Prisoner´s Dilemma relevant to a broad range of everyday phenomena. Leer más

The Rich Don´t Always Win: The Forgotten Triumph over Plutocracy The Rich Don´t Always Win: The Forgotten Triumph over Plutocracy

The Occupy Wall Street protests have captured America´s political imagination. Polls show that two-thirds of the nation now believe that America´s enormous wealth ought to be "distributed more evenly." However, almost as many Americans--well over half--feel the protests will ultimately have "little impact" on inequality in America. What explains this disconnect? Most Americans have resigned themselves to believing that the rich simply always get their way. Leer más
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Vanity Fea
The Virtual World We Inhabit
José Ángel García Landa
We can all be leaders
VIDEOCOMMUTING A NEW ORGANIZATIONAL REALITY THAT POSITIVELY IMPACTS EMPLOYEES
Mar Souto Romero
Financial inclusion
Financial Education For All!
Carlos Trias
Brusselian Lights
European elections (I): which words are more used in the European political manifestos?
Raúl Muriel Carrasco
Humor and Political Communication
Comisión de Arbitraje, Quejas y Deontología (Spain) (3) You can´t be too careful
Felicísimo Valbuena
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Books
"Tthe study of human behaviour was political from the beginning"
The EU "An Obituary"
Startup Cities "Why Only a Few Cities Dominate the Global Startup Scene"
Blockchain Revolution "How the Technology Behind Bitcoin and Cryptocurrency Is Changing the World "
Doughnut Economics "Seven Ways to Think Like a 21st-Century Economist "
The People vs Tech "How the Internet Is Killing Democracy"
Theses and dissertations
1 The Virtual World We Inhabit
2 Education 4.0: Beware the dark side of university restructuring
3 Squid pigments could be used in food and health for their antioxidant and antimicrobial properties
4 China, Germany, Japan, Korea and the United States dominate global innovation - WIPO report 2019
5 Graphene activates immune cells helping bone regeneration in mice
6 The embryonic origin of the Cyclops eye
7 Scientists find a place on Earth where there is no life
8 New methodology developed to monitor patients with glioblastoma
9 European climate emergency: EU should commit to net-zero greenhouse gas emissions by 2050
10 Health in the EU: shift to prevention and primary care is the most important trend across countries
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