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19/6/2021  
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Obesity causes about 4 million deaths per year worldwide

Michelle Obama heads the advertising campaign "Lets Move"

Michelle Obama (pictured) heads the advertising campaign "Let´s Move". The presentation was in the White House. Michelle Obama announced the launch of the advertising campaign that even in gymnasiums and secondary schools in the United States will promote the consumption of healthy foods, irrefutable evidence that such campaigns are successful, at least in one part of the population.
Clemente Ferrer 13/3/2016 Send to a friend
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Obesity advances worldwide and affects about 2,100 million human beings on the planet, almost a third of the world population. This is evidenced by a study published in the medical journal The Lancet, which asserts that between 1980 and 2013, obesity rates in adults have increased from 28.8% to 36.9% for men and 29 , 8% to 38% in women. The study, conducted by the Institute of Sanitary Measures (IHME) at the University of Washington, collects data from 188 countries over the past 30 years and confirms an increase of obese people since 1980, when the total was 857 million. The epidemic caused 3.4 million deaths in 2010, according to experts. 

The portion of obese children and adolescents increased by almost 50% worldwide since 1980. 23.8% of boys and 22.6% of girls were overweight in developed countries in 2013. Also the prevalence of the epidemic has increased among young people in developing countries, reaching 12.9% of children and 13.4% of girls in 2013. The report says that in developed countries, obesity is more prevalent among men, while in developing areas, the epidemic is more prevalent among women. The United States is leading the list of countries with the highest obese population, since 13% of its total population suffers from this disease. Brazil and Mexico account for half of all obese people in the world. In Spain, obesity affects 27% of men under age 20 and 23.8% of girls of that age. In adults, the figure rises to 62.3% in men and 46.5% in women. 

clementeferrer@clementeferrer.com Author and journalist Clemente Ferrer has led a distinguished career in Spain in the fields of advertising and public relations. He is currently President of the European Institute of Marketing.


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