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21/2/2020  
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SOCIETY AND CONSUMER
128 participants between the ages of 35 to 65,

New study finds couples who increased their sexual frequency saw a decline in happiness


A new study from Carnegie Mellon researchers examined the causal connection between sexual frequency and happiness. Married male-female couples were split into two groups for analysis, with the first group receiving no instructions on sexual frequency and the second group being asked to double their amount of sex each week.
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The couples asked to increase their sexual frequency did have more sex, but instead of it increasing happiness for the pair, there was instead a decrease in each partner’s happiness by the end of the three-month experiment. The couples instructed to have more sex self-reported lower sexual desire and decreased sexual enjoyment in addition to feeling more tired and having less energy.

There is a positive relationship between sex and happiness, according to the researchers, who say being happy could inspire more sex, or being healthy could make you happier and lead to more sex. Yet simply increasing the frequency of sex with your partner is not the recipe for eternal afterglow, according to the study.

Working with 128 participants between the ages of 35 to 65, all of whom were heterosexual and married, the researchers interviewed them to establish baseline statistics on each couple´s weekly sexual frequency. At random, they assigned some couples to have double the amount of sex they normally would in a week.

The experiment continued for three months as the researchers surveyed all couples — including the remaining couples that were not asked to change their sex lives in any way. Participants responded to questions online about their health behavior, happiness and how much they were enjoying sex.

Researchers asked them to describe their sex lives in full, revealing everything down to the positions they chose. Those who had been assigned to have more sex had done their due diligence and completed the experiment as asked, say the researchers, yet they experienced a small decrease in happiness.

Further probing pointed to lower sexual desire and a decrease in enjoyment for these couples that had been asked to have more sex, which could be at the root of the problem, according to the researchers.

"Perhaps couples changed the story they told themselves about why they were having sex, from an activity voluntarily engaged in to one that was part of a research study," says lead investigator George Loewenstein of Carnegie Melon.

The study has important implications that individuals need genuine inspiration on their own accord to initiate more sex and reap the benefits.

The study analyzed 128 individuals between the ages of 35-65 in heterosexual marriages. The couples were randomly assigned to the two groups.

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