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Moschino´s collection accused of mocking minimum wage earners
McDonalds employees have called the collection inappropriate
Presented on February 20th in Milan, Mr Scott´s fall/winter 2014 collection for Moschino payed homage to 90s American brand iconography: Cheetos, Hershey´s, Froot Loops, SpongeBob SquarePants, and McDonald´s. McDonald´s employees. c
McDonald´s confirmed that it was unaware of Moschino´s collection, however it has refused to reveal whether legal action will be taken against Mr Scott’s Golden Arches-inspired interpretation of Moschino’s iconic love heart.
While the runway collection was intended as a quirky tribute to iconic American brands, McDonald’s workers saw it as a mockery. Employees at the fast-food chain accuse Moschino of ‘mocking’ their minimum-wage existence with $1,000-a-piece collection.
It’s nothing new for designers to take inspiration from the everyday. Chanel, for example created their own supermarket to showcase its Paris Fashion Week collection while cereal and biscuit packets were the focus of Anya Hindmarch’s handbag range at London Fashion Week.