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24/9/2020  
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Loneliness of the innocent and defenseless children

Against the loneliness of the innocent and defenseless children

"We share dreams" is the slogan of an add published in newspapers of wide circulation. It intends to sponsor a child of one of the many countries that are in poverty. This advertising campaign has been promoted in Spain by the NGO Intervida.
Ibercampus 3/8/2015 Send to a friend
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It is known to all that one principle of the Universal Declaration of the Rights of the Child (1959) assertes that "The child has the right to be protected against protection against all forms of neglect, cruelty and exploitation." In the cruel world in which we live "children are the sad protagonists." They are forced to subhuman work, malnutrition, carnal abuse and physical torture.

South Sudan is one of the 33 countries in crisis, as revealed by UNICEF, and the situation is the worst of them all, according to the study entitled "Humanitarian Action", which states that 21 of those 33 countries in crisis are African eight Asian two Latin American and two Europeans. The causes underlying the crisis in these countries are generic, according to UNICEF.

The military conflagrations are one of the main causes of the crisis and the AIDS pandemic is the second: "Not only for the high number of patients but also for the social consequences of HIV." Finally, the climatic disasters are important, "especially droughts that cause exceptional poverty and vulnerability".

The Horn of Africa -Somalia, Eritrea and Ethiopia is the second most alarming area. The figures are frightening and 1.8 million kids are afflicted by the conflict in Southern Sudan, which altogether affects four million people. On the other hand, of the two million displaced, half are children. 60% of deaths among children under five are due to lack of food and this is the first cause of death followed by respiratory diseases. They are also 165 newborns expiring per thousand live births in Afghanistan. One in four children do not survive five years for simple ailments, such as respiratory diseases, measles and malaria.

Rudeness against the existence of millions of kids, condemned to poverty, to the squalor and lack of the most basic, because of a perverse distribution of wealth among the poor, are threats to the lives of the most innocent and helpless.
Author and journalist Clemente Ferrer has led a distinguished career in Spain in the fields of advertising and public relations. He is currently President of the European Institute of Marketing.

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