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TRENDS
Fashion Revolution Day says enough is enough.

Fashion Revolution Day calls for ethical and sustainable fashion

Fashion Revolution Day asks the question, Who Made Your Clothes?, empowering consumers to be curious about the origins of their clothes

Fashion Revolution Day is a worldwide movement demanding fair treatment of workers in the garment industry. Industry leaders, factory workers, producers, campaigners, academics, press, consumers, cotton farmers will get together to commemorate the first anniversary of the collapse, remember the victims of Rana Plaza and change our fashion future.
Redacción 27/3/2014 Send to a friend
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On April 24th, 2014, one year following the Rana Plaza garment factory collapse in Dhaka, Bangladesh, Fashion Revolution Day aims to honor the lives of the 1133 sweatshop laborers killed and over 2500 injured as a result of unsafe working conditions and to create justice and transparency in the global fashion supply chain.

As large retailers continue to generate consumer demand for cheap, largely disposable clothing, they look to countries like Bangladesh, Vietnam, Myanmar, and Pakistan where wages are still low and workplace standards for textile and garment production are marginal. The race to the bottom of a competitive global marketplace has lead to lowered safety standards and forcing employees to work longer hours. This has resulted in growing abuses and exploitation of millions of garment workers--mostly young women of color.

By educating consumers about the true cost of fast fashion in terms of human lives while showcasing ethical, fair trade clothing brands that are getting it right, Fashion Revolution Day will use fashion as a medium for positive change. On April 24th, 2014, people from all walks of life--industry leaders, factory workers, producers, designers, academics, cotton farmers and consumers--will come together to commemorate the first anniversary of the collapse, remember the victims of Rana Plaza and change the future of fashion.

With a call to action to wear an item of clothing #insideout on April 24th, 2014 and share a picture of their statement via social media, this yearʼ s Fashion Revolution Day asks the question, “Who Made Your Clothes?”, empowering consumers to be curious about the origins of their clothes while showing support for transparency across the entire fashion supply chain.

The Sustainable Fashion Collaborative is a community of designers, retailers, consumers and thought-leaders that aims to initiate the conversation about ethical fashion and what it means to be a socially-responsible brand, as well as a conscious consumer.

Carry Somers, ethical fashion designer and UK based founder of the campaign is excited by the positive traction the movement has received to date. “Fashion Revolution Day has already gathered incredible momentum on a global scale. We have been inundated with fashion industry leaders, consumers, celebrities and media all wanting to mark the occasion and revolutionize the industry.”

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