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26/10/2020  
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SOCIETY AND CONSUMER
Following Black Friday

Cyber Monday lands to smash sales records


Cyber Monday, which lands on December 1, is forecast to be the biggest online shopping day of the year. It follows Black Friday, the first Friday after US holiday Thanksgiving, when high street stores launch their seasonal special offers to tempt in Christmas shoppers.
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Traditionally, Cyber Monday emphasized deals on electronic goods, but these days it has turned into a mammoth Cyber Week event, with online sales on clothes, books and more.

Cyber Monday is likely to be a calmer affair as it is confined to online purchases, but sales traditionally outstrip those of Black Friday.

Recent years have seen online shopping figures consistently peaking on the first Monday in December, thought to be a combination of the last payday before Christmas falling on the previous Friday and a weekend spent browsing the shops before buying online.

Amazon recently reported that Black Friday was the busiest day ever on its UK website, with more than 5.5 million items ordered at a rate of 64 items a second. However, the online giant said that it expects Cyber Monday sales to smash this record, and will be offering new deals every 10 minutes throughout the day. 

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