This website uses its own and third-party cookies. Some of these cookies are used to develop analytical statistics of visits to the webpage, others to manage advertising or even others are necessary for the correct management of the site. If you continue to browse or click in accept we consider you accept the conditions for their use. You can get more information, or learn how to change the settings in our cookies policy?
Versión Española Versión Mexicana Ibercampus English Version Version française Versione italiana

7/12/2019  
    Ibercampus  | Editorial Board | Who we are | Ideology | Contact | Advertising rates | Subscription | RSS RSS
Policies
Inclusion policies
R&D
Employment
Economics
Culture
Green strategies
Health
Society and consumer
Sports
Debates
Interviews
Education
Grants & internships
Training
Trends
Enterprises & CSR
 Enterprises & CSR
ACNUR
AEGON
AIR LIQUIDE
ALCATEL-LUCENT
ALLIANZ
ARCELORMITTAL
ASIFIN
ASSICURAZIONI GENERALI
AXA
BANCO SANTANDER
BASF
BAYER
BBVA
BNP PARIBAS
CARREFOUR
DAIMLER AG
DEUTSCHE BANK
DEUTSCHE BÖRSE
DEUTSCHE TELEKOM
E.ON
ENEL
ENI
FORTIS
FRANCE TÉLÉCOM
GROUPE DANONE
IBERDROLA
INDITEX
ING GROUP
INTESA SANPAOLO
L'ORÉAL
LVMH
MUNICH RE
NOKIA
PHILIPS
RENAULT
REPSOL YPF
RWE
SAINT GOBAIN
SANOFI-AVENTIS
SAP AG
SCHNEIDER ELECTRIC
SIEMENS AG
SOCIÉTÉ GÉNÉRALE
SUEZ
TELECOM ITALIA
TELEFÓNICA
TOTAL S.A.
UNICREDIT
UNILEVER
VINCI
VIVENDI
VOLKSWAGEN

BOOKS

Consumer Behaviour


Praised for its no nonsense approach to engaging students and conveying key learning outcomes, Blythe´s new edition of Consumer Behaviour now features increased coverage of social media, digital consumption and up to date marketing practice.
Ibercampus 16/12/2016 Send to a friend
Comparte esta noticia en TwitterFacebookTwitterdel.icio.usYahooRSS
Consumer Behaviour
Examples and case studies from global brands including Spotify, Instagram and Amazon are threaded throughout the text, and students' understanding and retention of the knowledge is encouraged through innovative learning features including: *'how to impress your examiner' boxes - ideas and tips for what an examiner may be looking for to help students get the best possible grades in their assessments *'consumer behaviour in action' boxes -practical examples highlighting what goes on in the real world *'challenging the status quo' boxes - encouraging students to think outside the box, think critically and exercise their problem solving skills The book is complimented by a SAGE Edge companion website featuring a range of tools and resources for lecturers and students, including powerpoint slides, multiple choice questions, and selected author videos to make the examples in each chapter come to life.

Written from a European perspective, international in its scope and with an array of global international examples and cases from a variety of geographic locations and different industry sectors threaded throughout the text, students’ understanding and retention of the subject is encouraged through innovative learning features including:
  • ‘how to impress your examiner’ boxes - ideas and tips for what an examiner may be looking for to help students get the best possible grades in their assessments.
  • ‘consumer behaviour in action’ boxes – focus on consumer decisions allowing students to focus on the applications of the concepts and theories underpinning the motivations of consumers – something they are likely to do in their future careers as marketers.
  • ‘challenging the status quo’ boxes – encouraging students to think outside the box, think critically and exercise their problem solving skills.
The book is complimented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, multiple choice questions, case studies, interactive glossary, flashcards, multimedia links and selected author videos to make the examples in each chapter come to life. 

Suitable for Undergraduate students with little or no background knowledge of consumer behaviour.

Other issues Books
"Tthe study of human behaviour was political from the beginning"
The EU "An Obituary"
Startup Cities "Why Only a Few Cities Dominate the Global Startup Scene"
Blockchain Revolution "How the Technology Behind Bitcoin and Cryptocurrency Is Changing the World "
Doughnut Economics "Seven Ways to Think Like a 21st-Century Economist "
The People vs Tech "How the Internet Is Killing Democracy"
Will Big Business Destroy Our Planet?
Casey, Michael J.; Vigna, Paul: Cryptocurrency "The Future of Money?"
Eurydice brief: Citizenship Education at School in Europe – 2017
The Future of Work

Subscribe free to our newsletter
Vanity Fea
The Virtual World We Inhabit
José Ángel García Landa
We can all be leaders
VIDEOCOMMUTING A NEW ORGANIZATIONAL REALITY THAT POSITIVELY IMPACTS EMPLOYEES
Mar Souto Romero
Financial inclusion
Financial Education For All!
Carlos Trias
Brusselian Lights
European elections (I): which words are more used in the European political manifestos?
Raúl Muriel Carrasco
Humor and Political Communication
Comisión de Arbitraje, Quejas y Deontología (Spain) (3) You can´t be too careful
Felicísimo Valbuena
Want your own blog? Want to be read by universities?
Find out here
Books
"Tthe study of human behaviour was political from the beginning"
The EU "An Obituary"
Startup Cities "Why Only a Few Cities Dominate the Global Startup Scene"
Blockchain Revolution "How the Technology Behind Bitcoin and Cryptocurrency Is Changing the World "
Doughnut Economics "Seven Ways to Think Like a 21st-Century Economist "
The People vs Tech "How the Internet Is Killing Democracy"
Theses and dissertations
1 The Virtual World We Inhabit
2 Scientists find a place on Earth where there is no life
3 New methodology developed to monitor patients with glioblastoma
4 European climate emergency: EU should commit to net-zero greenhouse gas emissions by 2050
5 Graphene activates immune cells helping bone regeneration in mice
6 China, Germany, Japan, Korea and the United States dominate global innovation - WIPO report 2019
7 The embryonic origin of the Cyclops eye
8 Health in the EU: shift to prevention and primary care is the most important trend across countries
9 "Tthe study of human behaviour was political from the beginning"
Legal Advise | Privacy Policy | Editorial Board | Who we are | Ideology | Contact | Advertising rates | RSS RSS